Exploring limits and pushing boundaries, New Era resumes its celebrated EDITION X partnership with Foot Locker. A true American heritage brand, New Era’s impressive timeline begins with a blueprint for the modern baseball cap in the 1920’s. Today the brand continues a rich history of innovation, reimagining the possibilities of its iconic product.
A concept synonymous with New Era, XCELLENCE sets the tone for NE005. Over 90 years spent perfecting their craft, this latest drop is a celebration of greatness earned; both in the world of sport and beyond. Reinventing a classic is no easy task, but New Era put their vast knowledge into action, presenting a premium series of caps both traditional and modern; classic and forward-thinking. Simplicity at its core, Edition X NE005 delivers a bold statement in a refined package.
For this fifth episode of the Edition X story, New Era take the elements as their starting point, creating a luxe collection of seasonally appropriate caps with winter in mind. Reacting to the elements, the brand moves into the colder months with a focus on style, comfort and protection, taking the cap from the sports field to the street with fresh interpretations of the iconic 9FIFTY and newcomer to the line, the refined 8FIFTY snapback.
Partnering once again with MLB, four models represent two outstanding teams: the New York Yankees and the Los Angeles Dodgers. A nod to a craft synonymous with XCELLENCE, heather twill cloth, a tailoring favourite, has been utilised across the quartet. In a contemporary twist, textures are contrasted as rich fabric played against a high-shine metal team logo and the all-important ‘X’ badge, a sought-after symbol denoting the Edition X’s limited nature.
Tackling the elements in style, New Era propose a premium and crafted selection for Edition X NE005. Seek out XCELLENCE across key Foot Locker locations and footlocker.eu